Authentic Growth™ Webinar Series

We’ve all heard it said that opposites attract. This time-tested sentiment holds true in the C-Suite, where leaders balance roles between risk aversion and growth investment. Opposite perspectives are valuable to inform decision-making. But opposing priorities are deadly to team culture and corporate health.

The rubber often meets the road in the relationship between Marketing and Finance. Should the company invest in strategic, but often unpredictable (risky), marketing initiatives? Or should the business limit its spend to programs already proven to generate measurable results? What is the right ratio of risk vs. caution, reward vs. stability?

There is no one-size-fits-all answer, but the fact is: healthy growth requires leadership alignment, and alignment requires trust. Join us for a live webinar conversation, featuring a panel of business leaders, as we discuss the power of a high-trust union between marketing and finance.