Sales may sound like a simple concept. Until you are scaling a business. What begins as “just win business” quickly becomes a broad and complex discipline that requires expertise for attracting, winning, keeping, and expanding customer and partner relationships. 

While many business leaders use terms like business development, sales, and account management interchangeably - they are each truly unique roles. It’s important to understand the difference so that you can create the right balance of sales expertise and build a team with clear roles, goals, and appropriate incentives.

It’s equally important to recognize that sales is only one leg of the revenue stool. To build a strong revenue engine, sales, marketing, customer success, and - if applicable - partner / channel must work together to support the entire customer lifecycle.

Join us for an interactive panel conversation between experienced sales and revenue leaders as we untangle terminology around revenue roles and help you imagine a future state that fits your business growth goals.