For many industries, recruiting and staffing remain the biggest barriers to growth following the pandemic. And for companies in highly competitive fields, finding and keeping the attention of qualified candidates is continuing to take more time, creativity and resources.
More than ever, the reputations of the company and its leadership matter during a candidate’s search. According to a recent survey conducted by Randstad, 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public.
So, how do you attract candidates to your organization to help fuel your growth? And, how do you retain the employees you have to avoid the high costs of recruiting and downtime from onboarding?
It starts with developing a solid employer branding strategy.
Your employer brand impacts just about every facet of your business, from recruiting and retention to performance and profitability.
Your brand extends beyond the products or services you offer. But while companies spend plenty of time creating a compelling brand story surrounding their products or services, many don’t understand the importance of a strong employer brand in attracting top talent.
Join us for a live webinar conversation, featuring a panel of experienced marketing leaders, as we explore what employer branding means in today’s job market. We’ll share insights to help growing businesses understand the importance of having an employer brand strategy, and best practices for developing one that creates a tangible ROI.
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