I Hereby Demand Demand!
The right way to get demand generation right (including tips to find low hanging fruit)
It’s one thing for a CEO or Sales leader to proclaim “We need more leads!” and something altogether different to generate qualified demand. Most marketers have experienced some level of unrealistic pressure to just make leads happen. Advertising or sponsorship spend can buy eyeballs. But by themselves, these tactics won’t build healthy revenue.
So what’s a growing business to do? While new leads are critical, they aren’t the only avenue for healthy revenue growth and profitability. And getting to qualified, scalable net-new lead inflow takes strategic focus, trial-and-error, and most importantly - time.
Join us for a live webinar conversation, featuring a panel of experienced B2B and B2C marketing leaders - as we deep dive into demand, explore the role of marketing across the entire buyer’s journey (not only in the lead stage), and help you consider your surest pathway to healthy growth this year and beyond.
Now available on-demand
Attendees to this webinar will learn:
- The most common misunderstandings about demand generation
- How to manage CEO & sales expectations vs. reality for demand creation
- The role of marketing in fostering demand across the customer lifecycle
- Why marketing plans need to be balanced across brand, demand, and retention
- How and where to identify “low hanging fruit” to accelerate growth