In a world where AI isn’t just a tool but an autonomous collaborator, marketing is on the cusp of true reinvention. Join Authentic’s Chief Marketing Officers and AI experts as we discuss how to move beyond automation and content generation to explore the rise of agentic AI—systems that plan, optimize, and adapt campaigns in real time, working alongside human strategists as creative confidants and decision-making partners. 

This session will unpack how marketers can go from scaling efficiency to orchestrating entirely new experiences, discuss novel approaches to hyper-personalization and omnichannel integration, and set the stage for building trust in AI-driven brand strategies.

Attendees to this webinar will learn: 

• How to reinvent your marketing strategy using AI to drive efficiency.
• Balancing the work to be done by AI vs humans on your marketing team.
• How AI can strengthen your customer experience.
• Staying human-first in your marketing to build trust and drive real relationships.